The official identity for the NBA All-Star Game played at State Farm Arena in Atlanta on March 7, 2021. This year marked the 70th Anniversary of the NBA All-Star Game.
All-Star Weekend 2021 was unlike any previous year, but the league did an exceptional job of creating the bio-secure NBA Bubble to protect its players from the Covid-19 pandemic, while keeping the fans engaged during this unprecedented time.
Team Lebron played for the Thurgood Marshall College Fund and Team Durant played for the United Negro College Fund, with over $3 Million contributed to support communities of color impacted by Covid-19.
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Primary logo design for the 2021 NBA All-Star game, which took place in Atlanta.
Saturday Night Event for the 2021 NBA All-Star game, which took place in Atlanta.