The NHL Entry Draft is the annual event where the future stars of the NHL are chosen by individual teams. Each year, the type style and architecture remained consistent while the color, shield shape and graphic elements were updated to reflect the new host city.
The 2021 Draft logo marked our 12th Anniversary working with NHL Creative Services.
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Primary Logo and visual branding assets created for the 2021 NHL Draft.
Secondary Logo and visual branding assets created for the 2021 NHL Draft.
Primary Logo and visual branding assets created for the 2020 NHL Draft in Montreal.
Primary Logo and visual branding assets created for the 2019 NHL Draft in Vancouver.
Primary Logo and visual branding assets created for the 2018 NHL Draft in Dallas, Texas.
Primary Logo and visual branding assets created for the 2017 NHL Draft in Chicago.
Primary Logo and visual branding assets created for the 2016 NHL Draft in Buffalo, NY.
Primary Logo and visual branding assets created for the 2015 NHL Draft in Sunrise, Florida.
Primary Logo and visual branding assets created for the 2014 NHL Draft in Philadelphia.
Primary Logo and visual branding assets created for the 2013 NHL Draft in New Jersey.
Primary Logo and visual branding assets created for the 2012 NHL Draft in Pittsburgh, PA.
Secondary Logo and visual branding assets created for the 2014 NHL Draft in Philadelphia.
Primary Logo and visual branding assets created for the 2014 NHL Draft in St. Paul, Minnesota.
Primary Logo and visual branding assets created for the 2010 NHL Draft in Los Angeles.